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With more men emboldened to sport longer hair and painted nails, gender roles are going mainstream so even the mainstream is getting yassified. As Harry Styles has become one of the most prominent male style icons - even appearing on a momentous Vogue cover - men are now encouraged to challenge aesthetic norms. Queer aesthetics have risen to prominence - especially in men. It also signals the increasing acknowledgement and celebration of queerness in pop culture.
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Adam Driver just merely standing next to Lady Gaga feels like a Yassification.Īdopting queer aesthetics or layering queer readings onto people and things isn’t just for humor’s sake. Shawn Mendes breaking up with Camila Cabello was his Yassification. This signifies a casual adaptation of the term, one which does not rely on the filtered images alone but signifies the idea of them. Speaking of its inherent campiness, Know Your Meme’s definition is the most niche: “the process of something becoming more LGBTQ+ adjacent.” Yassification and the Prominence of Queer Aesthetics in Pop Culture Not to mention the circus around “All Too Well (Taylor’s Version).” Though Taylor’s version was just about a note-for-note rerecording of the original, the added drama wrought by the years elapsed, the increased public interest, and the extended versions that add that final filter of camp.
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This comparison is apt because it gets at the added drama implied in Yassification - when layers of nuance applied like layers of photoshop. Red (Taylor’s Version) is the yassification of red. The yassified version is right at home with those old “Beyonce slay” gifs but modified by the generation which is currently making a “BBL” a personality trait.Īccording to Urban Dictionary, Yassifying is: “the action of making something more like spicier or casting your yass spell. It takes that pouty-lipped, duck face pose to nth degree - thanks to the FaceApp. Yassifying photographic reconfiguration of a thing or person. With Allure’s June Beauty Box, the best in beauty awaits! Here are the thrilling new products in the June Allure Beauty Box: There’s also access to Allure’s exclusive member store.
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Your first month will include 8 products - including 5 full-size! - a $274 Value, 2 free gifts from Then I Met You as well as Laruce. It’s chockfull of beauty favorites – from Ciaté London, Sephora Collection, CosRX, and more - all hand-picked by Allure’s renowned editors. Join today, and kick off your subscription with Allure’s June Beauty Box.
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The June Allure Beauty Box is $274+ value for new members at only $15 with the code VIP15. The ones I don’t - which TBH scarcely happens - I gift to my friends to their delight. The beachy makeup, the summer moisturizers that I love, I get at a major discount. So, rather than blowing my entire paycheck at Sephora, I indulge my passion for personal beauty at an affordable price. Each month brings an finely curated selection of editors-loved beauty products. But, even if I don’t, I’ll thoroughly enjoy trying.Īn Allure Beauty Box subscription lets me indulge without overspending.
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My June Allure Beauty Box just arrived on my doorstep - simply packed with all my summer must-haves Maybe this year I’ll strike gold and find the ultimate summer beauty routine that inspires me to toss out the useless products cluttering my shelves. But rather than spending a bunch on every last thing on my never-ending list of “wants,” I let Allure’s beauty editors do what beauty editors do best and pick effective, high-quality products that are completely worth it. I adore following makeup tutorials and pouring over skincare rituals - my social media feeds know this well. It’s no secret - I adore my beauty products. The Allure Beauty Box gives me something to look forward to each month. A delightful cornucopia of sample sizes and full-sized goodies, the Allure Beauty Box is a monthly subscription that shares whatever’s abuzz in the beauty world for low stakes and an even lower price.